Campaigns & initiatives
In addition to offering tempting promotional deals, Nordic Bet makes your job easier by carrying out fantastic, attention-grabbing marketing activities in each of our target countries. Here are a few examples of what we're doing:Marketing Campaigns
NordicBet has been blanketing all four of our Nordic market countries with a number of clever and catchy marketing campaigns, complete with TV spots.
This one, which ran last autumn, was designed to attract new customers with a double offer of a deposit bonus and risk-free betting. Entitled “No Foreplay, Just Action,” it combined humor and that age-old tactic: sex appeal.
No Foreplay, Just Action
A more recent, but equally successful campaign was “Play it Cool”, which advertised casino free-spins. Check it out.
The “It's hard work... but someone has to do it” campaign drove home the point that NordicBet has odds on even the most remote, small-town football matches. Check it out.
Adventure Race
This year NordicBet sponsored a triathlon event called the Nordic Bet Adventure Race, which was held in rural Sweden. The competition involved two-person teams covering a course by running, kayaking and biking. NordicBet's branded sponsorship not only raised our profile among the athletic community itself, it also created a good deal of exposure in the general press.
Video>>
Mr NordicBet
NordicBet sponsored a Finnish rapper called Mr Nordic Bet, who managed to get a number 1 song in the Finnish charts. The video features the singer playing a poker game and showing off a blingy NordicBet medallion.
Speedway Sponsorship
In 2008 and 2009, NordicBet sponsored the Speedway World Cup which, along with the Speedway Grand Prix, is the sport's most high-profile event. The 2008 event was held in Vojens, Denmark and was actually titled the “2008 FIM Nordicbet Speedway World Cup.” Speedway is form of track-based motorcycle racing where the bikes have only one gear and no brakes. It's most popular in Northern and Central Europe. .






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